I had a lot of fun interviewing Best Buy’s CMO Barry Judge yesterday as part of our CMO 2.0 Conversations. Barry is truly a 2.0 CMO - no doubt about that.

We talked about the changes that are shaking the fundamentals of marketing, and what that means for a multi-billion dollar company like Best Buy. Topics ranged from obvious changes - like the fact that broadcast messages no longer work - to changes that are not as often covered - like the impact of labor laws on social media marketing and the potential scalability issues of social media-based programs.

I will try writing up more posts with additional information from the interview, but for now you can listen to the recording below.

 

 CMO 2.0 Interview with Barry Judge [52:18m]: Play Now | Play in Popup | Download (2703)