As part of the extension of the CMO 2.0 program to include thinkers and authors that CMO’s should be listeining to we are launching the first CMO 2.0 Influencer Conversation with Rob Kozinets, who is Associate Professor of Marketing at York University’s Schulich School of Business in Toronto, Canada. He is the editor of Consumer Tribes, a book that captures the diversity of international research on tribal marketing, and blogs over at Brandthroposophy.