CMO 2.0 Conversation with Jeffrey Hayzlett, CMO at Kodak
Written by Francois Gossieaux on January 30, 2009 – 2:44 pm -
Today I had another opportunity to interview a true CMO 2.0 - Jeffrey Hayzlett, the CMO of Kodak.
Jeffrey and I started off by talking about the remarkable transformation and near-death experience that Kodak had to go through to remake itself as a digital company. We covered a wide array of topics, including how:
- “branded content” can become part of the conversations
- social media is in fact nothing more (and nothing less) than the platform that allows the “socialness” that makes us humans to scale
- you have to be pragmatic in the ways you measure the impact of all marketing activities on sales
- you need to train people to engage with others in a 2.0 world
- generational differences impact marketing and new product innovation
- gaining market insight and new product ideas have changed over the years
- the acceleration of product lifecycles is impacting the way we develop, launch and release new products
It was truly a rich and informational conversation. I will update this post with additional topics in the near future, and also make this and other CMO 2.0 conversation transcripts available soon.
(this interview will also be make available in the Marketing 2.0 Group - http://www.marketingtwo.com)
Tags: beeline labs, cmo 2.0, francois gossieaux, jeffrey hayzlett, kodak
Posted in CMO 2.0 Conversation |
2 Comments to “CMO 2.0 Conversation with Jeffrey Hayzlett, CMO at Kodak”
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June 3rd, 2009 at 10:15 am
[...] This interview was held on January 30, 2009. To listen to the podcast click here [...]
August 26th, 2009 at 9:10 pm
I bought a Kodak easyshare Z1285 for my daughter for Christmas. About 2 months ago it began to malfunction so I called kodak and sent it back.
Case ID 4134020
Authorization number 9742272
I just received it back-put in YOUR KODAK ORIGINAL BATTERIES and THE SAME RESULT!!!!—The camera turns on, the lens comes out and the camera turns off!!! The same exact problem that it had when I sent it back!!
I called the kodak number supplied and talked to the Phillipines for about 1 hour and it did not help!
I now would like my money back please -I spent $172.39 plus $7.95 I spent to sent you the camera! My daughter is taking photography at school and she needs a camera that works! I do not have faith in this camera or any other kodak product and I will never buy another!
I also plan on contacting the BBB and the Attorney General in regards to this issue.
Respectfully,
Bruce Wasilenko
5666 Nutting Street Road, Henderson, NY 13650
315-…