I had a lot of fun interviewing Best Buy’s CMO Barry Judge yesterday as part of our CMO 2.0 Conversations. Barry is truly a 2.0 CMO – no doubt about that.
We talked about the changes that are shaking the fundamentals of marketing, and what that means for a multi-billion dollar company like Best Buy. Topics ranged from obvious changes – like the fact that broadcast messages no longer work – to changes that are not as often covered – like the impact of labor laws on social media marketing and the potential scalability issues of social media-based programs.
I will try writing up more posts with additional information from the interview, but for now you can listen to the recording below.
Tags: Barry Judge, beeline labs, Best buy, cmo 2.0, francois gossieaux
Posted in CMO 2.0 Conversation | 5 Comments »
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