Interview with Best Buy CMO Barry Judge

Written by on October 24, 2008 – 3:02 pm -

Barry JudgeI had a lot of fun interviewing Best Buy’s CMO Barry Judge yesterday as part of our CMO 2.0 Conversations. Barry is truly a 2.0 CMO – no doubt about that.

We talked about the changes that are shaking the fundamentals of marketing, and what that means for a multi-billion dollar company like Best Buy. Topics ranged from obvious changes – like the fact that broadcast messages no longer work – to changes that are not as often covered – like the impact of labor laws on social media marketing and the potential scalability issues of social media-based programs.

I will try writing up more posts with additional information from the interview, but for now you can listen to the recording below.

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Posted in CMO 2.0 Conversation | 5 Comments »

5 Comments to “Interview with Best Buy CMO Barry Judge”

  1. cmo 2.0 transcripts » Blog Archive » Transcript: CMO 2.0 Conversation with Barry Judge, CMO at Best Buy Says:

    [...] This interview was held on October 23, 2008. To listen to the podcast click here [...]

  2. cmo 2.0 transcripts » Blog Archive » Transcript of CMO 2.0 Conversation with Jeff Hayzlett, CMO, Kodak Says:

    [...] This interview was held on January 31, 2009. To listen to the podcast click here [...]

  3. Frequency « a-manager-on-managing Says:

    [...] is Barry Judge, Chief Marketing Officer of Best Buy (US based electronics retailer). Check out this this page with a link to a podcast interview with Barry¬†where he¬†talks about social technology, passion, transformational change — all [...]

  4. C-Suite 2.0 - Interview with Best Buy CMO Barry Judge - C-Suite 2.0 Says:

    [...] Interview with Best Buy CMO Barry Judge [...]

  5. CMO 2.0 Conversation with Best Buy CMO Barry Judge - C-Suite 2.0 | C-Suite 2.0 Says:

    [...] material was originally published by Francois Gossieaux on: Related Articles You May Enjoy:Interview with Best Buy CMO Barry JudgeCMO 2.0 Conversation with [...]

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