Interview with Best Buy CMO Barry Judge
Written by Francois Gossieaux on October 24, 2008 – 3:02 pm -
I had a lot of fun interviewing Best Buy’s CMO Barry Judge yesterday as part of our CMO 2.0 Conversations. Barry is truly a 2.0 CMO - no doubt about that.
We talked about the changes that are shaking the fundamentals of marketing, and what that means for a multi-billion dollar company like Best Buy. Topics ranged from obvious changes - like the fact that broadcast messages no longer work - to changes that are not as often covered - like the impact of labor laws on social media marketing and the potential scalability issues of social media-based programs.
I will try writing up more posts with additional information from the interview, but for now you can listen to the recording below.
Tags: Barry Judge, beeline labs, Best buy, cmo 2.0, francois gossieaux
Posted in CMO 2.0 Conversation |
3 Comments to “Interview with Best Buy CMO Barry Judge”
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June 3rd, 2009 at 8:47 am
[...] This interview was held on October 23, 2008. To listen to the podcast click here [...]
June 3rd, 2009 at 10:12 am
[...] This interview was held on January 31, 2009. To listen to the podcast click here [...]
June 23rd, 2009 at 2:35 am
[...] is Barry Judge, Chief Marketing Officer of Best Buy (US based electronics retailer). Check out this this page with a link to a podcast interview with Barry where he talks about social technology, passion, transformational change — all [...]